MARC details
| 000 -LEADER |
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| fixed length control field |
03799cam a22003498a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140529s2015 nyu 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014020050 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781609019006 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD9940.U4 |
| Item number |
D53 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
687.068/8 |
| Edition information |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15247775 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100933.0 |
| CONTROL NUMBER |
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| control field |
62513 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Diamond, Jay |
| TITLE STATEMENT |
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| Title |
Fashion retailing : |
| Remainder of title |
a multi-channel approach |
| Statement of responsibility, etc. |
Jay Diamond, Ellen Diamond, Sheri Litt |
| EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1501 |
| PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Fairchild Books, Bloomsbury, |
| Date of publication, distribution, etc. |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxi, 368 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| SUMMARY, ETC. |
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| Summary, etc. |
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Preface SECTION I INTRODUCTION TO FASHION RETAILING Chapter 1 The Nature of the Fashion Retailing Industry Chapter 2 The Global Impact of Fashion Retailing Chapter 3 Organizational Structures Chapter 4 The Fashion Consumer Chapter 5 Retail Research Directions in Today's Retail Environment Chapter 6 Ethical Practices and Social Responsibility by Retailers SECTION II THE FASHION RETAILER'S ENVIRONMENTS Chapter 7 On-Site and Off-Site Locations Chapter 8 Designing and Fixturing Brick and Mortar Premises Chapter 9 The Importance of Visual Merchandising to Stores SECTION III MANAGEMENT AND CONTROL Chapter 10 The Human Resources Division Chapter 11 Merchandise Distribution and Loss Prevention Section IV Merchandising Fashion Products Chapter 12 Planning and Executing the Purchase Chapter 13 Purchasing in the Global Marketplace Chapter 14 Private Label Importance to the Merchandise Mix Chapter 15 Inventory Pricing Chapter 16 The Importance of Advertising and Promotion Chapter 17 Communicating to Customers Through Electronic MediaChapter 18 Servicing the Fashion Shopper Appendix Bibliography Glossary Index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Fashion merchandising |
| Geographic subdivision |
United States |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Fashion merchandising |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
United States |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Diamond, Ellen |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Litt, Sheri |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |