Marketing analytics : (Record no. 27885)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014041299
ISBN
International Standard Book Number 9789814678575
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8/3
MAIN ENTRY--PERSONAL AUTHOR
Authors Charan, Ashok
TITLE STATEMENT
Title Marketing analytics :
Subtitle a practitioner's guide to marketing analytics and research methods /
Statement of responsibility, etc. Ashok Charan
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Jersey :
Publisher World Scientific,
Date 2015.
PHYSICAL DESCRIPTION
Extent xxiv, 694 p. :
Other Details chiefly col. ill. ;
Size 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references (p. 675-680) and indexes.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing research
General Data processing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Quantitative research
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://mericonline.com/aerospace-marketing-management/">https://mericonline.com/aerospace-marketing-management/</a>
Public note eBook
MAIN ENTRY--PERSONAL AUTHOR
-- 36100
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 36101
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 4269
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Checked out Date last borrowed Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
21/09/2020 2 2 658.83 CH MA T0018945 19/10/2020 21/09/2020 123.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 23/12/2015 MERIC