Campaigns that shook the world : (Record no. 28159)

000 -LEADER
fixed length control field 06074cam a22003858a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150821s2015 enk 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015031271
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749475093
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
Item number .R64 2015
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/13
Edition number 23
OTHER CLASSIFICATION NUMBER
Classification number BUS052000
-- BUS043000
-- LAN004000
-- SOC022000
Source of number bisacsh
SYSTEM CONTROL NUMBER
System control number (IMchF)fol15846004
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100953.0
CONTROL NUMBER
control field 62794
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Rogers, Danny
TITLE STATEMENT
Title Campaigns that shook the world :
Remainder of title the evolution of public relations
Statement of responsibility, etc Danny Rogers ; with a foreword by Martin Sorrell
PROJECTED PUBLICATION DATE
Projected publication date 1510
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc c2015.
PHYSICAL DESCRIPTION
Extent xii, 218 p. :
Other physical details ill. ;
Dimensions 24 cm.
SUMMARY, ETC.
Summary, etc "Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on 9 of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012 Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the Royal Family, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign. Casting an eye over a selection of thrilling developments in music, sports, politics, media, and public life, author Danny Rogers grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for both good and bad. "--
-- Provided by publisher.
FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: Foreword by Sir Martin SorrellIntroductionPart one Old school, robust media battles but with leadership, strategy and innovation01 Labour isn't working: The election of Margaret Thatcher - 1978-1979 -- Introduction -- Why the campaign shook the world -- Why was the campaign great? What did it change and exemplify in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...02 New Labour, New Britain: Tony Blair's repositioning of the Labour Party - 1994-2005 -- Introduction -- Why the campaign shook the world -- Why was the campaign great? What did it change and exemplify in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...03 A right royal renaissance: Rescuing the British Monarchy - 1997-2011 -- Introduction -- Why the campaign shook the world -- Why was the campaign great? What did it change and exemplify in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...Part Two New approaches in global entertainment and sport, based on coalition and creativity04 Start Me Up: Reinventing the Rolling Stones - 1981-1982 -- Introduction -- Why the campaign shook the world -- Why is the campaign great? What has it changed and exemplified in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...05 A way beyond football: Brand David Beckham - 1998-2013 -- Introduction -- Why the campaign shook the world -- Why is the campaign great? What has it changed and exemplified in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...06 Inspiring a generation: London 2012 Olympic Games - 2005-2012 -- Introduction -- Why the campaign shook the world -- Why was the campaign great? What did it change and exemplify in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...Part Three Modern marketing movements with digital convergence and purpose07 Product (RED): How Bono changed cause marketing - 2006-2014 -- Introduction -- Why the campaign shook the world -- Why is the campaign great? What has it changed and exemplified in the comms world? -- Which people drove the campaign? The cast -- The wider context -- The context -- The objective -- The strategy -- How the narrative unfolded...08 The audacity of hope: Obama for America - 2006-2008 -- Introduction -- Why the campaign shook the world -- Why was the campaign great? What did it change and exemplify in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...09 Campaign for Real Beauty: Dove - 2003-2013 -- Introduction -- Why the campaign shook the world -- Why is the campaign great? What has it changed and exemplified in the comms world? -- Which people drove the campaign? The cast -- The context -- The objective -- The strategy -- How the narrative unfolded...10 Conclusions: A manifesto for the great campaigns of the future -- The elements that make campaigns truly great -- Great campaigns of the future will need trust, leadership, powerful storytelling, creative flair -- Other campaigns on the verge of greatness? -- The qualities of great communications professionals - now and in the futureIndex.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns
Form subdivision Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political campaigns
Form subdivision Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Form subdivision Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
Form subdivision Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Public Relations
Source of heading or term bisacsh
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Marketing / General
Source of heading or term bisacsh
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element LANGUAGE ARTS & DISCIPLINES / Communication Studies
Source of heading or term bisacsh
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SOCIAL SCIENCE / Popular Culture
Source of heading or term bisacsh
ADDED ENTRY--PERSONAL NAME
Personal name Sorrell, Martin,
Relator term Foreword by
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-12-21 AMAUK 659.113 RO CA T0053140 2017-01-26 13.48 2017-01-26 REGULAR

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