| 000 -LEADER |
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| fixed length control field |
01833cam a2200277 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141017s2015 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014041298 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789814641555 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.28 |
| Item number |
.K367 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4/012 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15438168 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126101018.0 |
| CONTROL NUMBER |
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| control field |
63062 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kasahara, Eiichi, |
| Dates associated with a name |
1958- |
| TITLE STATEMENT |
|---|
| Title |
Practical strategic management : |
| Remainder of title |
how to apply strategic thinking in business |
| Statement of responsibility, etc |
Eiichi "Eric" Kasahara |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Jersey : |
| Name of publisher, distributor, etc |
World Scientific Pub., |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 139 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Strategic planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |