Global content marketing : (Record no. 28574)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02538cam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140606s2015 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014020494 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071840972 |
| Qualifying information | (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071840974 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | ICrlF |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D4875 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| SYSTEM CONTROL NUMBER | |
| System control number | (IMchF)fol15271192 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126101034.0 |
| CONTROL NUMBER | |
| control field | 63419 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Didner, Pam |
| TITLE STATEMENT | |
| Title | Global content marketing : |
| Remainder of title | how to create great content, reach more customers, and build a worldwide marketing strategy that works |
| Statement of responsibility, etc | Pam Didner |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Education, |
| Date of publication, distribution, etc | c2015. |
| PHYSICAL DESCRIPTION | |
| Extent | x, 244 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographic references (p. 229-236) and index. |
| TARGET AUDIENCE NOTE | |
| Target audience note | Adult |
| Source | Follett Library Resources |
| TARGET AUDIENCE NOTE | |
| Target audience note | Adult |
| SUMMARY, ETC. | |
| Summary, etc | Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata "Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | MARK901 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| Source of heading or term | sears |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2016-03-06 | Friendship bookshop | 658.802 DI GL | T0053713 | 2017-01-26 | 81.00 | 2017-01-26 | REGULAR |