Evergreen : (Record no. 28575)

MARC details
000 -LEADER
fixed length control field 03067cam a2200289 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140501s2015 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014016981
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814434437
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814434436
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .F584 2015
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol15223762
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101034.0
CONTROL NUMBER
control field 63420
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Fleming, Noah
TITLE STATEMENT
Title Evergreen :
Remainder of title cultivate the enduring customer loyalty that keeps your business thriving
Statement of responsibility, etc. Noah Fleming
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. American Management Association,
Date of publication, distribution, etc. c2015.
PHYSICAL DESCRIPTION
Extent xiv, 272 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p.255-260) and index.
SUMMARY, ETC.
Summary, etc. Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base-the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content - Build loyalty programs that turn satisfied customers into enthusiasticadvocates - Nurture profitable customers while pruning those who sap time and money - Inject authenticity into social media communications - Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. - Publishers Weekly"Fleming presents a thought-provoking look at cultivating and promoting good customer relations and customer loyalty to a business.' - Library Journal"Fleming's framework allows us to ask: are we merely `adrenaline junkies' chasing the high of the next customer acquisition, or are we cultivating a sustainable business?' - Forbes"... full of really valuable information on rethinking how you approach customer service... kind of book you can open up to any page and learn something new.' - MindTools"guides entrepreneurs in improving their marketing and building an unbreakable type of customer loyalty.' - Leaders in the Trenches"From Internet startups and mom-and-pop businesses to multinational giants, strong companies... Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits' - Retailer Observer"No-nonsense and rich with examples of his ideas in action, this is a survival guide for those lost in the big-data jungle.' - Retailing Insight "
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer loyalty
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.812 FL EV T0053714 96.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/03/2016 Friendship bookshop 96.00