UOWD Library

Marketing management (Record no. 28692)

000 -LEADER
fixed length control field 02265cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140627s2016 njua 000 0 eng
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133856460
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2016
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol15285676
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101043.0
CONTROL NUMBER
control field 63537
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller
EDITION STATEMENT
Edition statement 15 ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2016.
PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details col. ill. ;
Dimensions 28 cm.
STUDY PROGRAM INFORMATION NOTE
Program name MARK922
FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Understanding Marketing Management -- 1. Defining Marketing for the New Realities -- 2. Developing Marketing Strategies and Plans -- Part 2. Capturing Marketing Insights -- 3. Collecting Information and Forecasting Demand -- 4. Conducting Marketing Research -- Part 3. Connecting with Customers -- 5. Creating Long-term Loyalty Relationships -- 6. Analyzing Consumer Markets -- 7. Analyzing Business Markets -- 8. Tapping into Global Markets -- Part 4. Building Strong Brands -- 9. Identifying Market Segments and Targets -- 10. Crafting the Brand Positioning -- 11. Creating Brand Equity -- 12. Meeting Competition and Driving Growth -- Part 5. Shaping the Market Offerings -- 13. Setting Product Strategy -- 14. Designing and Managing Services -- 15. Introducing New Market Offerings -- 16. Developing Pricing Strategies and Programs -- Part 6. Delivering Value -- 17. Designing and Managing Integrated Marketing Channels -- 18. Managing Retailing, Wholesaling, and Logistics -- Part 7. Communicating Value -- 19. Designing and Managing Integrated Marketing Communications -- 20. Managing Digital Communications: Online, Social Media and Mobile Marketing -- 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations -- 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization -- 23. Conducting Marketing Responsibly for Long-Term Success.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-02-17 AMAUK 18 7 658.8 KO MA T0053852 2022-02-01 2022-01-31 160.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-02-17 AMAUK 8 3 658.8 KO MA T0053853 2023-02-25 2023-02-09 160.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-02-17 AMAUK 19 6 658.8 KO MA T0053854 2023-01-26 2023-01-26 160.00 2017-01-26 3 DAY LOAN

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