| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780898598575 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0898598575 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.8342 MU PS |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Mullen, Brian |
| Dates |
1955-2006 |
| TITLE STATEMENT |
|---|
| Title |
The psychology of consumer behavior |
| Statement of responsibility, etc |
Brian Mullen, Craig Johnson |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Newyork : |
| Publisher |
Pschology press, |
| Date |
c1990. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 217 p. : |
| Other Details |
ill. ; |
| Size |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes Index. |
| SUMMARY |
|---|
| Summary |
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace. |
| STUDY PROGRAM |
|---|
| Program name |
MARK936 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumers |
| ADDED ENTRY |
|---|
| Name |
Johnson, Craig |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
8926 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8927 |
| ADDED ENTRY |
|---|
| -- |
8928 |