| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-3319051819 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.4791 MI SO |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Minazzi, Roberta |
| TITLE STATEMENT |
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| Title |
Social media marketing in tourism and hospitality |
| Statement of responsibility, etc |
Roberta Minazzi |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Cham : |
| Publisher |
Springer, |
| Date |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
xix, 163 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| CONTENTS |
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| Contents |
Foreword; Preface; Contents; 1 Information and Communication Technologies (ICTs) in Tourism: Concepts and Developments; Abstract; 1.1 ICTs Developments in Tourism; 1.2 From Web 1.0 to Web 3.0: Concepts and Definitions; 1.3 Social Media Classification; 1.3.1 Collaborative Projects; 1.3.2 Virtual Communities; 1.3.2.1 Micro-Blogging: The Case of Twitter; 1.3.3 Content Communities; 1.3.3.1 Online Pinboards: The Case of Pinterest; 1.3.4 Social Network Sites; 1.3.4.1 Facebook Corporate Pages; 1.3.5 Virtual Games/Social Worlds; 1.4 The Development of Social Media in Tourism; References. 2 The Digitization of Word-of-MouthAbstract; 2.1 The Concept of Word-of-Mouth; 2.2 Word-of-Mouth and Electronic Word-of-Mouth; 2.3 Electronic Word-of-Mouth Outcomes; 2.4 eWOM Biased Information; 2.5 Dimensions for An Analysis of eWOM; 2.5.1 The Message; 2.5.2 The Communicator; 2.5.3 The Receiver; 2.6 Recommendation Framing; 2.7 Credibility of User-Generated Content; 2.7.1 Reviews, Rankings, and Ratings in the Tourism Sector: The TripAdvisor Experience; References; 3 Social Media Impacts on Travelers; Abstract; 3.1 Consumer Behavior in Tourism; 3.2 The Travel Experience. 3.3 Social Media Influence on Travelers' Planning Process3.3.1 Pre-Trip Phase; 3.3.2 During-Trip Phase; 3.3.3 Post-Trip Phase; 3.4 Sharing Travel Experiences on Social Media; 3.4.1 Tourism Experience and Storytelling; 3.4.2 The Dimensions of Co-Creation Through Technology; 3.4.3 Motivations for Sharing Travel Experience; 3.5 Social Media Users; 3.5.1 Lurkers and Posters; 3.5.2 Social Shoppers; 3.5.3 Social Media Users Demographics; References; 4 Social Media Impacts on Travel Suppliers: Social Media Marketing; Abstract; 4.1 Recent Developments in the Travel Distribution System. 4.1.1 The Role of Social Media in Travel Distribution4.1.2 A Focus on Flash Sales and Social Couponing; 4.2 Social Media Approaches for Travel Companies; 4.2.1 A Focus on Customer Engagement; 4.2.2 Social Media Approaches; 4.3 New Ways of Interacting with Customers: From Information to Conversations; 4.3.1 Relationship Marketing; 4.3.2 Online Relationship Marketing; 4.3.3 Customer Relationship Management; 4.3.4 Electronic Customer Relationship Management in Tourism and Hospitality; 4.3.5 Social Media Customer Care; 4.4 Travelers' Engagement by Means of Social Media. 4.4.1 Consumers' Engagement in Online Corporate Blogs4.4.2 Well Begun Is Half Done: Give a Good Welcome; 4.4.3 Engaging Content on Social Media; 4.4.3.1 Social Media Content Focus and Storytelling; 4.4.3.2 Call Social Media Users to Action; 4.4.3.3 An Investigation on European Hotel Brands Facebook Approaches; 4.5 How to Manage Electronic Word-of-Mouth; 4.5.1 A Focus on Online Travel Reviews: Reply or not to Reply?; 4.6 Social Media and Communication; 4.6.1 A Focus on Facebook Advertising Tools; 4.7 Social Media Use Within Pricing and Revenue Management; References. |
| SUMMARY |
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| Summary |
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Tourism |
| General |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Economics |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Information systems |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Mass media |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note |
Location Map |
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