| 000 -LEADER |
|---|
| fixed length control field |
01874nam a22003378a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151113s2016 cau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015041814 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781626565807 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.H436 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15951504 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101053.0 |
| CONTROL NUMBER |
|---|
| control field |
63650 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henricks, Barbara Cave |
| TITLE STATEMENT |
|---|
| Title |
Mastering the new media landscape : |
| Remainder of title |
embrace the micromedia mindset |
| Statement of responsibility, etc |
Barbara Cave Henricks, Rusty Shelton |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1602 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oakland, CA : |
| Name of publisher, distributor, etc |
Berrett-Koehler Publishers, Inc., |
| Date of publication, distribution, etc |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 180 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Welcome to the age of micromedia -- 2. Technology gives rise to new rules of communication -- 3. Understanding the opportunities in micromedia -- 4. Earned, rented, and owned : better together -- 5. Discoverability and the future of marketing -- 6. Online brand audit : getting your owned media infrastructure in shape -- 7. Blogs, bylines, and killer content : what you can learn from traditional media -- 8. The power of rented media -- 9. Getting the most out of rented media -- 10. Why traditional, earned media still packs a punch -- 11. Take the stage : launch a speaking career -- 12. Futureproof your media strategy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet in public relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information technology |
| General subdivision |
Social aspects |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shelton, Rusty |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |