| 000 -LEADER |
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| fixed length control field |
03007nam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150923s2015 enka b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781780675565 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1780672349 |
| CATALOGING SOURCE |
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| Original cataloging agency |
ICrlF |
| Language of cataloging |
eng |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15821104 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126101053.0 |
| CONTROL NUMBER |
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| control field |
63656 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Veksner, Simon |
| TITLE STATEMENT |
|---|
| Title |
100 ideas that changed advertising |
| Statement of responsibility, etc |
Simon Veksner |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
One hundred ideas that changed advertising |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Laurence King Pub., |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
216 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
A chronological look at one hundred ideas that changed the advertising industry. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 208-209) and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The Poster -- Promotions -- Branding -- The Leaflet -- Press Advertising -- The Topical Ad -- Appropriation -- The Advertising Agency -- Publicity Stunts -- Regulation -- The Magazine -- Sex in Advertising -- Catalogues -- Product Placement -- Brand Characters -- Slogans -- Product Demonstration Ads -- Coupons -- Cinema Advertising -- Global Agency Networks -- Creatives -- Comparative Ads -- The Agency as Brand -- Celebrity Endorsement -- Public Service Advertising -- Direct Mail -- Stock Shots -- Women in the Workplace -- Radio -- Sponsorship -- Surrealism -- The Testimonial -- The Jingle -- Brand Managers -- Account Executives -- Television Advertising -- Research -- The USP -- The Infomercial -- Graphic Design -- The Brainstorm -- Awards -- The Personal Brand -- Ad School -- The Creative Revolution -- Humour -- The Challenger Brand -- The Hot Shop -- Brand Personality Theory -- The Political Attack Ad -- Campaigns -- Principles -- Democratization -- Professionalization -- Account Planning -- Superstar Directors -- Pop Music in Ads -- Product Parity -- Advertiser-Funded Channels -- The ESP -- Interesting Casting -- The Event Ad -- Word Of Mouth -- Not Advertising -- Semiotics -- The Trade Press -- Advertising as Fiction -- Anti-Capitalism -- Global Advertising -- Trade Ads -- Lifestyle Advertising -- Media Proliferation -- Scam -- The Micro-Network -- The Rise of the Visual -- Digital Post-Production -- Postmodernism -- The Tissue Meeting -- Ambient -- Mobile -- Customer-Relationship Management -- Separation of Media -- Open Plan -- Viral Marketing -- Social Media -- Online Advertising -- Decline of the Commission System -- The Dot-Com Boom -- TiVo -- Search -- Media Neutrality -- Advergames -- Branded Content -- Interactive Advertising -- Facebook -- YouTube -- User-Generated Content -- Twitter -- Neuromarketing -- Behavioural Economics. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
History |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Press |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Neuromarketing |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |