| 000 -LEADER |
|---|
| fixed length control field |
01377pam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061026s2007 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006036082 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470065273 (trade : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470065273 (trade : alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.B4587 2007 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093359.0 |
| CONTROL NUMBER |
|---|
| control field |
20391 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Market research best practice : |
| Remainder of title |
30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / |
| Statement of responsibility, etc |
edited by Peter Mouncey, Frank Wimmer. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2007. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 678 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
ESOMAR world research publication |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Collects discussion papers and case studies originally presented at European Society for Opinion and Marketing Research (ESOMAR) events that address issues in marketing research, discussing facilitation of decision-making and diversity, knowledge management, methodologies, and modeling. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Research. |
| Source of heading or term |
sears. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mouncey, Peter. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wimmer, Frank. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
ESOMAR world research publication. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |