| 000 -LEADER |
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| fixed length control field |
02179nam a2200241 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160314n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780195588033 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126101057.0 |
| CONTROL NUMBER |
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| control field |
63694 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Weerakkody, Niranjala |
| TITLE STATEMENT |
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| Title |
Research methods for media and communication |
| Statement of responsibility, etc |
Niranjala Weerakkody |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
South Melbourne, Vic. : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
c2015. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 350 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
pt. 1. General introduction -- The research process -- Theoretical paradigms and concepts -- From choosing a topic to writing scholarly reports -- Writing research reports for non-academic settings -- Research ethics in media and communication -- Sampling -- Measurement -- pt. 2. Research approahces : quantitative -- Survey research -- Content analysis -- Experiments -- pt. 3. Research approaches : qualitative -- Research interviewing -- Focus groups -- Field studies -- pt. 4. Other research approaches -- Case study research -- Textual analysis -- pt. 5. Analysis of qualitative and quantitative data -- Analysing data. |
| SUMMARY, ETC. |
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| Summary, etc |
Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations. This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Research |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Research |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Research |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |