| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783642544835 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.23 ME DI |
| TITLE STATEMENT |
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| Title |
Media convergence handbook - vol.1 : |
| Subtitle |
journalism, broadcasting, and social media aspects of convergence |
| Statement of responsibility, etc |
edited by Artur Lugmayr; Cinzia Dal Zotto |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Heidelberg : |
| Publisher |
Springer, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
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| Extent |
x, 429 p. : |
| Other Details |
col. ill. ; |
| Size |
24 cm. |
| SERIES STATEMENT |
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| Series statement |
Media business and innovation |
| CONTENTS |
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| Contents |
Preface.- Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing.- Convergence and Broadcast Media.- Social Media Aspects of Convergence. |
| SUMMARY |
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| Summary |
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Convergence (Telecommunication) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Mass media and technology |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Broadcasting |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
TECHNOLOGY & ENGINEERING / Mechanical |
| ADDED ENTRY |
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| Name |
Lugmayr, Artur, |
| Role |
Edited by |
| ADDED ENTRY |
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| Name |
Dal Zotto, Cinzia, |
| Role |
Edited by |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note |
Location Map |
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