| 000 -LEADER |
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| fixed length control field |
02401nam a22003378a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150917s2016 mdu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015031862 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780810886438 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780810886445 (electronic) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5811 |
| Item number |
.G68 2016 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15885811 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101102.0 |
| CONTROL NUMBER |
|---|
| control field |
63774 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gould, Thomas H. P., |
| Dates associated with a name |
1953- |
| TITLE STATEMENT |
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| Title |
Global advertising in a global culture |
| Statement of responsibility, etc |
Thomas H. P. Gould |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1512 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lanham : |
| Name of publisher, distributor, etc |
Rowman & Littlefield, |
| Date of publication, distribution, etc |
c2016. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 235 p. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author. |
| SUMMARY, ETC. |
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| Summary, etc |
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising an increasingly global form of communication is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels." |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
History |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Globalization |
| General subdivision |
Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Culture and globalization |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |