Global marketing strategy : (Record no. 28918)
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| ISBN | |
|---|---|
| International Standard Book Number | 9783319262772 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.848 SC GL |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Schlegelmilch, Bodo B. |
| TITLE STATEMENT | |
| Title | Global marketing strategy : |
| Subtitle | an executive digest |
| Statement of responsibility, etc. | Bodo B. Schlegelmilch |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Switzerland : |
| Publisher | Springer, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvii, 249 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| SERIES STATEMENT | |
| Series statement | Management for professionals |
| SUMMARY | |
| Summary | This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business. |
| STUDY PROGRAM | |
| Program name | MARK343 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | MBA |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Evaluating market |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Cultural boundaries |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Organizational structures |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Business |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 35902 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 140 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 35903 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 35904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 35905 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 35906 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 37108 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 658.848 SC GL | T0054119 | 378.94 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 21/04/2016 | Kinokuniya |