Creating a brand identity : (Record no. 29160)

MARC details
000 -LEADER
fixed length control field 01651nam a2200229 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160523n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1780675626
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101122.0
CONTROL NUMBER
control field 64137
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Slade-Brooking, Catharine
TITLE STATEMENT
Title Creating a brand identity :
Remainder of title a guide for designers
Statement of responsibility, etc. Catharine Slade-Brooking
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Laurence King Publishing,
Date of publication, distribution, etc. c2016.
PHYSICAL DESCRIPTION
Extent 160 p. :
Other physical details col. ill. ;
Dimensions 23 cm.
SUMMARY, ETC.
Summary, etc. Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
FORMATTED CONTENTS NOTE
Formatted contents note Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks
General subdivision Design
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision brand name products
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
01/04/2024 1 2 658.827 SL CR T0054349 27/03/2024 16.56 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 08/06/2016 AMAUK 16.56