The psychology of consumer profiling in a digital age (Record no. 29248)

000 -LEADER
fixed length control field 01840nam a22003378a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160219s2016 nyu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016000870
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138957961
INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781315661438 (ebook)
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .G86 2016
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition number 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol16849650
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101129.0
CONTROL NUMBER
control field 64227
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Gunter, Barrie
TITLE STATEMENT
Title The psychology of consumer profiling in a digital age
Statement of responsibility, etc Barrie Gunter
PROJECTED PUBLICATION DATE
Projected publication date 1606
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2016.
PHYSICAL DESCRIPTION
Extent 257 p. ;
Dimensions 24 cm.
SERIES STATEMENT
Series statement Routledge studies in marketing ;
Volume number/sequential designation 2
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
SUMMARY, ETC.
Summary, etc The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer profiling
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-06-16 AMAUK 658.834 GU PS T0054414 2017-01-26 95.00 2017-01-26 REGULAR

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