| 000 -LEADER |
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| fixed length control field |
02567nam a22003018a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151102s2016 enk b 000 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138890954 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781315709918 (e-book) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.T474 2016 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15945107 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101132.0 |
| CONTROL NUMBER |
|---|
| control field |
64259 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Theaker, Alison |
| TITLE STATEMENT |
|---|
| Title |
The public relations handbook |
| Statement of responsibility, etc |
Alison Theaker |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1604 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 555 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: pt. I The context of public relations 1.What is public relations? / Sarah Roberts-Bowman 2.Public relations and communications / Sarah Roberts-Bowman 3.Public relations, politics and the media / Sahla Aroussi 4.Public relations and management / Anne Gregory 5.Ethics, professionalism and regulation / Alison Theaker pt. II Strategic public relations 6.Public relations and corporate communication / Emma Wood 7.Public relations and corporate identity / Ian Somerville 8.Risk, issues and crisis management: a collaborative role for public relations / Heather Yaxley 9.Public relations and corporate social responsibility / Emma Wood 10.Measurement and evaluation / Mairead McCoy 11.The public relations of globalisation / Peter Walker pt. III Stakeholder public relations 12.Media relations in the social media age / Philip Young |
| GENERAL NOTE |
|---|
| General note |
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: •public relations, politics and the media •media relations in the social media age •using new technology effectively in public relations •public relations and engagement in the not-for-profit sector •business-to-business public relations •the public relations of globalisation. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |