MARC details
| 000 -LEADER |
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| fixed length control field |
02466cam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151023s2016 nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015040932 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138830844 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781315737034 (ebk) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD59 |
| Item number |
.J64 2016 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| Edition information |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15934484 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126101150.0 |
| CONTROL NUMBER |
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| control field |
64512 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Johnston, Jane |
| TITLE STATEMENT |
|---|
| Title |
Public relations and the public interest |
| Statement of responsibility, etc. |
Jane Johnston |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. |
c2016. |
| PHYSICAL DESCRIPTION |
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| Extent |
vii, 213 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
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| Series statement |
Routledge research in public relations ; |
| Volume/sequential designation |
7 |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The Public Interest, Public Relations and Society 2. Theoretical Scaffolding and Critical Perspectives 3. Locating the Public Interest in Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication and Media in the Public Interest 5. Culture and Public Interest: Community Voices, Social Inclusion and Participation 6. Social Captial and Capacity Building: Connecting Communities in the Public Interest 7. The Law, Social Change and the Public Interest 8. The Public Interest, Ethics and Values: From Moral Philosophy to Professional Codes 9. The Public Interest and Public Relations: Key Intersections and Considered Directions |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |