Social media campaigns : (Record no. 29524)

MARC details
000 -LEADER
fixed length control field 02403nam a22003258a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160126s2016 nyu 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015048433
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138948600
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .K558 2016
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol16818683
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101150.0
CONTROL NUMBER
control field 64516
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kim, Carolyn Mae
TITLE STATEMENT
Title Social media campaigns :
Remainder of title strategies for public relations and marketing
Statement of responsibility, etc. Carolyn Mae Kim
PROJECTED PUBLICATION DATE
Projected publication date 1607
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2016.
PHYSICAL DESCRIPTION
Extent viii, 181 p. :
Other physical details ill. ;
Dimensions 23 cm.
GENERAL NOTE
General note Includes index.
FORMATTED CONTENTS NOTE
Formatted contents note Table of Contents List of Figures Dedication Chapter 1: Introduction Social Organizational Culture The Social Principle Developing and Defining Online Communities Developing Engagement with Social Media Communities Developing a Social Media Process Chapter 2: Listening Foundational Background Social Landscape Sense Making Chapter 3: Strategic Design Social Media Strategic Plan Social Media Campaign Design Social Media Ethics Chapter 4: Creative Engagement Leaders in Creative Social Media Elements of Meaningful Communication Identifying Appropriate Strategies and Tactics Social Media Golden Rules Chapter 5: Implementation & Monitoring Content Calendars Engaging Through a Campaign Social Media and Crises Social Fatigue Chapter 6: Evaluation Data Use Throughout A Social Media Campaign Components to Evaluation The Future of Social M
SUMMARY, ETC.
Summary, etc. This text guides students through the essential elements and structures of a social media campaign, beginning with conception and finishing with evaluation. Designing engagement with audiences through listening; strategic design; engagement; and evaluation, it outlines the process for public relations students and professionals to use when developing digital strategies. Using a set structure for learning key elements to managing social media, this text presents a holistic cycle in which students can understand communication processes in a social media environment. It will also serve practitioners who have had little or no formal training in producing and executing social media campaigns.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet in public relations
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
11/03/2020 1 1 658.872 KI SO T0054667 23/02/2020 688.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 20/07/2016 Kinokuniya 688.00