| 000 -LEADER |
|---|
| fixed length control field |
02020nam a22002898a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151215s2016 nyu b 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015048430 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780765646217 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PN4784.C7 |
| Item number |
M28 2016 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
808.06/665 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol15989037 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126101151.0 |
| CONTROL NUMBER |
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| control field |
64532 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mathewson, Joe, |
| Dates associated with a name |
1933- |
| TITLE STATEMENT |
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| Title |
A quick guide to writing business stories |
| Statement of responsibility, etc |
Joe Mathewson |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1606 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; |
| -- |
London : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
c2016. |
| PHYSICAL DESCRIPTION |
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| Extent |
vi, 126 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Why business journalism? -- Words -- Numbers -- People -- The earnings story -- Financial services reporting -- The corporate finance story -- The bankruptcy story -- The corporate outlook story -- The economic indicator story -- The small business story -- The trend story -- The consumer story -- The derivatives story -- The agriculture story -- The sports business story -- The energy story -- The not-for-profit story -- Conclusion: you're important! |
| SUMMARY, ETC. |
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| Summary, etc |
Write On: Crafting Basic Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. The text provides step-by-step guidance on how to write business articles such as corporate quarterly earnings, economic indicators, outlooks for publicly held companies, small business profiles, and business or consumer trend stories. Other texts describe economic and business foundations and how journalists can find data, but they provide little if any actual writing instruction for business stories. Mathewson's text, based on Medill's highly successful business journalism program, fills this gap with essential and detailed writing instruction for future business journalists. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Journalism, Commercial |
| Form subdivision |
Handbooks, manuals, etc. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |