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03390nam a2200205 a 4500 |
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160720n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1784710804 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126101201.0 |
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64659 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| TITLE STATEMENT |
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| Title |
Research handbook on export marketing |
| Statement of responsibility, etc |
edited by Craig C. Julian |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Cheltenham, UK : |
| Name of publisher, distributor, etc |
Edward Elgar Publishing, |
| Date of publication, distribution, etc |
2016. |
| PHYSICAL DESCRIPTION |
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| Extent |
viii, 440 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Contents:1. Impact of Export Promotion Programs on SME Export Performance: Empirical Evidence from an Emerging Nation M. Y. Ali and A. K. Shamsuddoha 2. Dynamic Capabilities and International Performance of SMEs: The Interaction Effect of Relational Social CapitalJose Carlos Pinho3. The Impact of Strategic Orientations on Export Marketing Strategy: New Classification and TypologyYoel Asseraf and Aviv Shoham4. Organizational Characteristics and Performance of Public Export Promotion Agencies: Portugal and Ireland ComparedInes Ferreira and Aurora A. C. Teixeira5. Internationalization Processes of Professional Service FirmsTage Koed Madsen 6. Pricing Capabilities: Design, Development and Validation of a Scale and Implications for ExportMarketingStephan M. Lizou and Andreas Hinterhuber7. The Impact of Globalization Drivers on Strategy-Performance Relationships in International MarketsCarl Arthur Solberg and Francois Durrieu 8. Antecedents and Consequences of SME Importers' Relationship with Foreign Suppliers: A Transaction Cost ApproachMd. Abu Saleh, M. Yunus Ali and Craig C. Julian 9. The Dynamic Nature of the Export Development Undertaking: Implications for Researchers and PractitionersEldrede T. Kahiya, David L. Dean and Jeff Heyl10. A Capacity Building Framework for the Internationalisation of Firms from Emerging EconomiesSoma Arora11. The Effect of Prior Assessment of New Product Ideas on the Performance of New Product Export Ventures in International MarketingGabriel O Ogunmokun and Ling-yee Li (Esther)12. Using the Eclectic Paradigm as a Theoretical Lens to Examine the Performance Outcomes of Financial Services ExportersCraig C. Julian13. The Resource-Based View (RBV) and the Industrial Organization Theoretical Frameworks: Are Both Required to Explain Export MarketingPerformanceCraig C. Julian 14. The Impact of Knowledge Management, Brand Orientation and Global Marketing Strategy on PerformanceCraig C. Julian, Sajad Rezaei and Muslim Amin15. Evolution of the Export Marketing Literature Through Cavusgil's Seminal WritingsOzlem Tuba Koc and Jingting Liu16. Cavusgil's Contribution to Export Marketing Management and StrategyVassiliki (Vicky) Bamiatzi and Ilke Kardes17. Exploring the Theoretical Foundations of the Exporter-Importer Relationship ResearchSaeed Samiee, Leonidas C. Leonidou and Bilge Aykol Index |
| SUMMARY, ETC. |
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| Summary, etc |
The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International trade |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Julian, Craig C., |
| Relator term |
Edited by |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |