| 000 -LEADER |
|---|
| fixed length control field |
01829nam a2200217 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160731n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138140707 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101209.0 |
| CONTROL NUMBER |
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| control field |
64758 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ward, Keith |
| TITLE STATEMENT |
|---|
| Title |
Marketing finance : |
| Remainder of title |
turning marketing strategies into shareholder value |
| Statement of responsibility, etc |
Keith Ward |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 349 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one: Overview - Creating shareholder value; The virtuous circle of analysis, planning and control: developing an integrated model; Part two: Analysis and design - The strategic management process: setting goals and objectives; Future competitive environment review; Existing position, appraisal and analysis; Part three: Planning - The planning process: budgeting and beyond; Strategic investment evaluation and control; Product-led strategies; Customer-led strategies; Brand-led strategies; Part four: Control - Establishing performance measures and benchmarks; Exercising control over the future: explaining the past; Feedback loops as a learning process. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing Finance: Turning Marketing Strategies into Shareholder Value is designed to provide marketing managers and students with the financial know-how to maximise the cost effectiveness of their marketing activities." "Building on the author's previous books, Financial Aspects of Marketing and Strategic Management Accounting, the book stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan."--Jacket. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Costs |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Cost effectiveness |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |