The marketing / accounting interface (Record no. 29790)

MARC details
000 -LEADER
fixed length control field 02656nam a2200229 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138192881
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160801n 000 0 eng d
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101211.0
CONTROL NUMBER
control field 64785
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title The marketing / accounting interface
Statement of responsibility, etc. edited by Robin Roslender and Richard M.S. Wilson
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2016.
PHYSICAL DESCRIPTION
Extent x, 218 p. :
Other physical details ill. ;
Dimensions 25 cm.
SERIES STATEMENT
Series statement Key issues in marketing management
FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction: The marketing / accounting interface Robin Roslender & Richard M.S. Wilson 2. The marketing accounting interface - lessons and limitations Baljit K. Sidhu & John H. Roberts 3. Exploring accounting and market orientation: an interfunctional case study Robert M. Inglis 4. The recognition and measurement of brand assets: an exploration of the accounting/marketing interface Nevine El-Tawy & Tony Tollington 5. Assessing marketing performance: don't settle for a silver metric Tim Ambler & John H. Roberts 6. Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning Paul Phillips & Sue Vaux Halliday 7. Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures Lisa McManus & Chris Guilding 8. Examining the theoretical influences of customer valuation metrics Kenneth Weir 9. Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability Robin Gleaves, Jamie Burton, Jan Kitshoff, Ken Bates & Mark Whittington 10. Determining the indirect value of a customer Lynette Ryals 11. The marketing / accounting synergy: a final word but certainly not the last word Robin Roslender & Richard M.S. Wilson.
SUMMARY, ETC.
Summary, etc. When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Roslender, Robin,
Relator term Edited by
ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Richard M.S.,
Relator term Edited by
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 MA RK T0054796 151.20 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 04/09/2016 Kinokuniya 151.20