| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2016000854 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138933392 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
155.3/32 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Hirschman, Elizabeth C. |
| TITLE STATEMENT |
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| Title |
Branding masculinity : |
| Subtitle |
tracing the cultural foundations of brand meaning |
| Statement of responsibility, etc |
Elizabeth C. Hirschman |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Routledge, Taylor & Francis Group, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
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| Extent |
xi, 96 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SERIES STATEMENT |
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| Series statement |
Routledge interpretive marketing research, |
| Volume number |
23 |
| CONTENTS |
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| Contents |
List of Tables and Figures Foreword Preface 1. Tracing Masculinity 2. Men's Perceptions of Masculinity 3. What Women Want 4. Masculinity as a Vehicle 5. Weapons 6. Tools for Hand and Head 7. Alcohol and Tobacco 8. Masculine Grooming and Apparel 9. Retail Masculinity or the In-store Man Cave Index. |
| SUMMARY |
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| Summary |
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Masculinity |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Masculinity in advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing |
| General |
Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / Industrial Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / Management Science |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
BUSINESS & ECONOMICS / Organizational Behavior |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/tjx0ppo1h5tqqv4p58b9n0v38q2d8fv4 |
| Public note |
Location Map |
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41203 |
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29857 |
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2021 |
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2022 |
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301 |
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2023 |