| 000 -LEADER |
|---|
| fixed length control field |
02223cam a22003498i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130815s2013 enk 000 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1292100111 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.H65 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/4 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
17853048 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101223.0 |
| CONTROL NUMBER |
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| control field |
64918 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hollensen, Svend |
| TITLE STATEMENT |
|---|
| Title |
Global marketing |
| Statement of responsibility, etc |
Svend Hollensen |
| EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1309 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Harlow : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xliv, 825 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK343 |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I Video case study: Uber 1.Global marketing in the firm 2.Initiation of internationalization 3.Internationalization theories 4.Development of the firm's international competitiveness 5.Global marketing research 6.The political and economic environment 7.The sociocultural environment 8.The international market selection process Part II Case studies Part III Video case study: Mailer Yogurts [—] entering the US market 9.Some approaches to the choice of entry mode 10.Export modes 11.Intermediate entry modes 12.Hierarchical modes 13.International sourcing decisions and the role of the subsupplier 14.Product decisions 15.Pricing decisions and terms of doing business 16.Distribution decisions 17.Communication decisions (promotion strategies) 18.Cross-cultural sales negotiations 19.Organization and control of the global marketing programme |
| SUMMARY, ETC. |
|---|
| Summary, etc |
All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| Form subdivision |
Case studies |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International marketing |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |