| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013048292 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273758624 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
394.2 |
| TITLE STATEMENT |
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| Title |
The business of events management |
| Statement of responsibility, etc |
edited by John Beech, Sebastian Kaiser and Robert Kaspar |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Publisher |
Pearson Education, |
| Date |
c2014. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxii, 393 p. : |
| Other Details |
ill. ; |
| Size |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| CONTENTS |
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| Contents |
Event management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. Carty -- Events in public spaces / Gernot Wolfram and Claire Burnill -- Events as sponsorship investment / Ariane Bagusat -- Trends in event management / Andreas Reiter. |
| SUMMARY |
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| Summary |
The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Special events |
| General |
Planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Special events |
| General |
Management |
| ADDED ENTRY |
|---|
| Name |
Beech, John, |
| Dates |
1947-, |
| Role |
Edited by |
| ADDED ENTRY |
|---|
| Name |
Kaiser, Sebastian, |
| Role |
Edited by |
| ADDED ENTRY |
|---|
| Name |
Kaspar, Robert, |
| Role |
Edited by |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j |
| Public note |
Location Map |
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