| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138129726 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
394.2068 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Masterman, Guy |
| TITLE STATEMENT |
|---|
| Title |
Innovative marketing communications : |
| Subtitle |
strategies for the events industry |
| Statement of responsibility, etc |
Guy Masterman, Wood, Emma H. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| -- |
Burlington, MA : |
| Publisher |
Routledge, Taylor & Francis Group, |
| Date |
c2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 322 p. : |
| Other Details |
ill. ; |
| Size |
26 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Events management series |
| CONTENTS |
|---|
| Contents |
Tables. Figures. Case Studies. Introduction. Section One: Integrated Marketing Communications: Chapter 1:Marketing Communications Planning. Chapter 2:Research and Analysis. Chapter 3: Communications Objectives and Targeting. Chapter 4: Communications Strategy. Section Two: Communications Toolkit; Chapter 5: Public Relations. Chapter 6: E-Marketing Communications. Chapter 7: Advertising. Chapter 8: Event Sponsorship Programmes. Chapter 9: Sales Promotion. Chapter 10: Direct and Relationship Marketing. Section Three: Events as Communications Tools; Chapter 11: Promotional Events. Chapter 12: Corporate Sponsorship of Events. Chapter 13: Corporate Hospitality. Section Four: Ensuring Future Success; Chapter 14: Implementation, Evaluation and Control. Chapter 15: Trends and Forecasts. Index. |
| SUMMARY |
|---|
| Summary |
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Special events |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Special events |
| General |
Marketing |
| ADDED ENTRY |
|---|
| Name |
Wood, H. Emma |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/z4t4iasukx0uxzsr3b48fnefcx7ozn4x |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
57258 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
50619 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
57215 |
| ADDED ENTRY |
|---|
| -- |
57259 |