Services marketing cases in emerging markets : (Record no. 30199)

MARC details
000 -LEADER
fixed length control field 03619nam a2200229 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161026n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319329680
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101246.0
CONTROL NUMBER
control field 65195
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Services marketing cases in emerging markets :
Remainder of title an Asian perspective
Statement of responsibility, etc. Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Switzerland :
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. c2016.
PHYSICAL DESCRIPTION
Extent x, 184 p. :
Other physical details ill. ;
Dimensions 24 cm.
FORMATTED CONTENTS NOTE
Formatted contents note Introduction to service expereince and co-creation / Sanjit Jumar Roy -- Case Study 1: co-creating value with online banking services: the case of Maybank / Nurul Sahnaz Mahdzan, Amrul Asraf Mohd-Any, and Zalfa Lili Hamzah -- Case Study 2: Starbucks Philippines: brewing a Filipino-American experience / Monali Hota and David Newlands -- Case Study 3: Co-create a smart phone brand with consumers via social media: a case study of Xiaomi in China / Sophie Yang and Anna Wos -- Case Study 4: managing customer complaints: the case of Imperial Orchid hotels in Thailand / Jaywant Singh and Benedetta Crisafulli -- Case Study 5: Amazon.in: surviving in a jungle / Sanjit Jumar Roy and Rajdeep Charaborti -- Introduction to service branding and servicescapes / Dilip S. Mutum -- Case Study 6: Malaysian Airlines versus AirAsia: customer satisfaction, service quality and service branding / Sujana Adapa and Sanjit Kumar Roy -- Case Study 7: Haagen-Dazs China: the luxury incing on the cream / David Newlands and Monali Hota -- Case Study 8: iGaranti: expanding the frontiers of mobile banking innovation / Selcen Ozturkcan and Deniz Tuncalp -- Case Study 9: happy textile: is store atmosphere still a priority? / Tjong Budisantoso, Johnny Jermias, and Adrian Bradshaw -- Case Study 10: social media and customer engagement and Makemytrip.com / Bidyanand Jha and Anita Kshetri -- Introduction to transformative services / Sanjit Kumar Roy -- Case Study 11: Prince Court Medical Centre (PCMC): the hospital with a 5-star hotel-like experience and beyond / Amrul Asraf Mohd-Any and Nurul Shahnaz Mahdzan -- Case Study 12: Indian Armed Forces disaster management services in Kahmir Floods 2014: "Operation Megh Rahat" - a case of transformative service / Dipanjan Kumar Dey -- Case Study 13: wellbeing through travel: high value-low impact tourism in the developing country, Bhutan / Raechel Johsn and Thinley Namgyal -- Case Study 14: Reliance Indian Limited (RIL): growth through innovation? / Sudeepta Pradhan and Sanjit Kumar Roy -- Conclusion / Sanjit Kumar Roy.
SUMMARY, ETC.
Summary, etc. This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management
Geographic subdivision Asia
General subdivision Case studies
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
-- Case studies
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Jumar Roy, Sanjit,
Relator term Edited by
ADDED ENTRY--PERSONAL NAME
Personal name Mutum, Dilip S.,
Relator term Edited by
ADDED ENTRY--PERSONAL NAME
Personal name Nguyen, Bang,
Relator term Edited by
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 SE RV T0037991 40.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 26/10/2016 AMAUK 40.99