Media corporate entrepreneurship : (Record no. 30318)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789811021213
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 384.068 HA ME
MAIN ENTRY--PERSONAL NAME
Authors Hang, Min
TITLE STATEMENT
Title Media corporate entrepreneurship :
Subtitle theories and cases
Statement of responsibility, etc Min Hang
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Singapore :
Publisher Springer,
Date c2016.
PHYSICAL DESCRIPTION
Extent x, 172 p. :
Other Details ill. ;
Size 24 cm.
SERIES STATEMENT
Series statement Media business and innovation
SUMMARY
Summary This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Entrepreneurship
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social sciences
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Industrial management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Communication
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Sociology
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Mass media
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j
Public note Location Map
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Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-01-25 Kinokuniya 384.068 HA ME T0011579 2017-01-26 343.97 2017-01-26 REGULAR

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