| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789811021213 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
384.068 HA ME |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Hang, Min |
| TITLE STATEMENT |
|---|
| Title |
Media corporate entrepreneurship : |
| Subtitle |
theories and cases |
| Statement of responsibility, etc |
Min Hang |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Singapore : |
| Publisher |
Springer, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 172 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Media business and innovation |
| SUMMARY |
|---|
| Summary |
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Entrepreneurship |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Social sciences |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Industrial management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Communication |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Sociology |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
3322 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
11 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
56948 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
439 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
3324 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
2935 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1544 |