| 000 -LEADER |
|---|
| fixed length control field |
02373pam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121121s2016 enka 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB2B9226 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077174149 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016218783 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101303.0 |
| CONTROL NUMBER |
|---|
| control field |
65429 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jobber, David, |
| Dates associated with a name |
1947- |
| TITLE STATEMENT |
|---|
| Title |
Principles and practice of marketing |
| Statement of responsibility, etc |
David Jobber and Fiona Ellis-Chadwick |
| EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| Remainder of edition statement |
David Jobber and Fiona Ellis-Chadwick |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 813 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: published as by David Jobber. 2010. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK101 |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Table of Contents Part 1: Fundamentals of Marketing 1. Marketing in the Modern Organization 2. The Marketing Environment 3. Consumer Behaviour 4. Organizational Buying Behaviour 5. Marketing Ethics and Corporate Social Responsibility 6. Marketing Research and Information Systems 7. Market Segmentation and Positioning Part 2: Creating Customer Value 8. Value Through Brands 9. Value Through Services 10.Value Through Relationships 11.Value Through Innovation 12. Value Through Pricing Part 3: Communicating and Delivering Customer Value 13. Integrated Marketing Communications 14. Mass Marketing Communications 15. Direct Marketing Communications 16. Digital Marketing and Social Media 17. Distribution Part 4: Marketing Planning for Strategic Advantage 18. Marketing Planning: An Overview of Strategic Analysis and Decision-Making 19. Analysing Competitors and Creating a Competitive Advantage 20. Product Strategy: Product Life-Cycle, Portfolio Planning and Product Growth Strategies 21. Global Marketing Strategy 22. Managing Marketing Implementation, Organization and Control. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Europe |
| Form subdivision |
Case studies |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis-Chadwick, Fiona |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |