Integrated marketing communications / (Record no. 30732)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780170254304 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 659.1 CH IN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Chitty, William |
| TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc | by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp |
| EDITION STATEMENT | |
| Edition | 4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | South Melbourne, Victoria, Australia : |
| Publisher | Cengage Learning, |
| Date | 2015. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvii, 478 pages : |
| Other Details | colour illustrations ; |
| Size | 28 cm. |
| CONTENTS | |
| Contents | Pt. 1. Integrated marketing communications -- a conceptual framework -- ch. 1. Integrated marketing communications and brand equity enhancement -- ch. 2. The communication process -- ch. 3. Persuasion in marketing communications -- ch. 4. Market segmentation and brand positioning -- pt. 2. Managing integrated marketing communications -- ch. 5. Advertising and digital marketing communications -- ch. 6. Planning and implementation -- pt. 3. Media channels -- ch. 7. Broadcast media -- ch. 8. Print and support media -- ch. 9. Media analysis -- pt. 4. Supporting elements of integrated marketing communications -- ch. 10. Direct marketing and sales promotion -- ch. 11. Digital marketing -- ch. 12. Personal selling -- ch. 13. Marketing public relations and sponsorship marketing -- ch. 14. Evaluating integrated marketing communication effectiveness. |
| SUMMARY | |
| Summary | Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. |
| STUDY PROGRAM | |
| Program name | MARK333 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Communication in marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Sales promotion |
| ADDED ENTRY | |
| Name | Luck, Edwina |
| ADDED ENTRY | |
| Name | Valos, Michael |
| ADDED ENTRY | |
| Name | Barker, Nigel |
| ADDED ENTRY | |
| Name | Shimp,Terence A. |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 164 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 165 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 166 |
| ADDED ENTRY | |
| -- | 167 |
| ADDED ENTRY | |
| -- | 168 |
| ADDED ENTRY | |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-02-14 | Wildfire Textbook | 4 | 2 | 659.1 CH IN | T0055627 | 2021-01-21 | 2021-01-07 | 2021-01-07 | 2017-02-05 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-02-14 | Wildfire Textbook | 2 | 659.1 CH IN | T0055628 | 2024-01-12 | 2024-01-11 | 2017-02-05 | REGULAR |