Seven layers of social media analytics : (Record no. 30867)
[ view plain ]
| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781507823200 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 006.312 KH SE |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Khan, Gohar F. |
| TITLE STATEMENT | |
| Title | Seven layers of social media analytics : |
| Subtitle | mining business insights from social media text, action, networks, hyperlinks, apps, search engine and location data / |
| Statement of responsibility, etc | Gohar F. Khan |
| VARYING FORM OF TITLE | |
| Title proper/short title | 7 layers of social media analytics |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Great Britain : |
| Publisher | Amazon, |
| Date | 2015. |
| PHYSICAL DESCRIPTION | |
| Extent | 189 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| CONTENTS | |
| Contents | Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals. |
| SUMMARY | |
| Summary | The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social Media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Search Engine |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Network Analytics |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/5tfcyofz1iagzl63whqgic1sfxmdzuij |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 1552 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 877 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1553 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1554 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-03-29 | AMAUK | 5 | 5 | 006.312 KH SE | T0055812 | 2018-01-10 | 2018-01-08 | 2017-03-07 | REGULAR |