Digital and social media marketing : (Record no. 30883)
[ view plain ]
| ISBN | |
|---|---|
| International Standard Book Number | 9781138917910 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 DI GI |
| TITLE STATEMENT | |
| Title | Digital and social media marketing : |
| Subtitle | a results-driven approach / |
| Statement of responsibility, etc. | edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Routledge, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 319 p. ; |
| Other Details | ill. ; |
| Size | 24 cm. |
| SUMMARY | |
| Summary | Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies, and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community. This book will provide a hands on, an accessible and user-friendly platform to turn skills and knowledge into a strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Electronic commerce |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Online-Marketing |
| ADDED ENTRY | |
| Personal name | Heinze, Aleksej, |
| Role | Edited by |
| ADDED ENTRY | |
| Personal name | Fletcher, Gordon, |
| Role | Edited by |
| ADDED ENTRY | |
| Personal name | Rashid, Tahir, |
| Role | Edited by |
| ADDED ENTRY | |
| Personal name | Cruz, Ana, |
| Role | Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1604 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1605 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 877 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1606 |
| ADDED ENTRY | |
| -- | 3286 |
| ADDED ENTRY | |
| -- | 3287 |
| ADDED ENTRY | |
| -- | 3288 |
| ADDED ENTRY | |
| -- | 3289 |
| Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21/03/2019 | 2 | 2 | 658.872 DI GI | T0055831 | 05/03/2019 | 09/03/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 05/04/2017 | AMAUS |