| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2017001498 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749478391 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
659.1 CL ES |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Cluley, Robert |
| TITLE STATEMENT |
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| Title |
Essentials of advertising / |
| Statement of responsibility, etc |
Robert Cluley |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Publisher |
Kogan Page, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
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| Extent |
x, 226 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| CONTENTS |
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| Contents |
About the author -- Acknowledgements -- About this book -- The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- T he medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising 2 -- Index. |
| SUMMARY |
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| Summary |
A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
2062 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
669 |