| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015949068 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780133892567 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0133892565 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
006.312 GA SO |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Ganis, Matt, |
| Dates |
1963- |
| TITLE STATEMENT |
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| Title |
Social media analytics : |
| Subtitle |
techniques and insights for extracting business value out of social media |
| Statement of responsibility, etc |
Matthew Ganis, Avinash Kohirkar |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
IBM Press, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxxv, 268 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| CONTENTS |
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| Contents |
Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social media |
| General |
Research |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Data mining |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Business |
| Geographic |
Data processing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Web usage mining |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Web usage mining |
| ADDED ENTRY |
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| Name |
Kohirkar, Avinash |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/5tfcyofz1iagzl63whqgic1sfxmdzuij |
| Public note |
Location Map |
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