The practice of public relations (Record no. 31077)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2015032218 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780134170114 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 659.20973 SE PR |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Seitel, Fraser P. |
| TITLE STATEMENT | |
| Title | The practice of public relations |
| Statement of responsibility, etc | Fraser P. Seitel |
| EDITION STATEMENT | |
| Edition | 13th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Publisher | Pearson, |
| Date | 2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvii, 423 p. : |
| Other Details | col. ill. ; |
| Size | 26 cm. |
| SUMMARY | |
| Summary | Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Public relations |
| General | United States |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 2979 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3979 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-05-09 | AMAUS | 659.20973 SE PR | T0056107 | 2017-05-24 | 2017-04-12 | REGULAR |