Consumer behaviour : (Record no. 31170)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2005271174 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781743076811 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.83420994 QU CO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Quester, Pascale G. |
| TITLE STATEMENT | |
| Title | Consumer behaviour : |
| Subtitle | implications for marketing strategy |
| Statement of responsibility, etc | Pascale Quester ... [et al.] |
| EDITION STATEMENT | |
| Edition | 7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | North Ryde NSW : |
| Publisher | McGraw-hill education, |
| Date | 2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxi, 586 p. : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| GENERAL NOTE | |
| General note | Previously published: 2011. |
| CONTENTS | |
| Contents | Introduction -- 1. Consumer behavior and marketing strategy -- Part 1. Consumer Decision Process: - 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Post-purchase processes, customer satisfaction, and consumer loyalty -- Part 2. Internal Influences: - 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Part 3. External Influences: - 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behavior -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behavior. |
| SUMMARY | |
| Summary | This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it. This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Consumer behavior |
| General | Australia |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Market surveys |
| General | Australia |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Consumer behavior |
| Form | Case studies |
| General | Australia |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Relational databases |
| ADDED ENTRY | |
| Name | Pettigrew, Simone |
| ADDED ENTRY | |
| Name | Kopanidis, Foula |
| ADDED ENTRY | |
| Name | Hill, Sally Rao |
| ADDED ENTRY | |
| Name | Hawkins, Del I. |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-11-12 | UOW Unishop | 658.83420994 QU CO | T0056212 | 2017-05-02 | 2017-05-02 | REGULAR |