International marketing strategy : (Record no. 31292)
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| ISBN | |
|---|---|
| International Standard Book Number | 9781473723702 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.84 DO IN |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Doole, Isobel, |
| Dates | 1954- |
| TITLE STATEMENT | |
| Title | International marketing strategy : |
| Subtitle | analysis, development and implementation / |
| Statement of responsibility, etc. | Isobel Doole, Robin Lowe, Alexandra Kenyon |
| EDITION STATEMENT | |
| Edition statement | 7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia : |
| Publisher | Cengage Learning, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvi, 465 p. : |
| Other Details | ill. col. ; |
| Size | 27 cm. |
| GENERAL NOTE | |
| General note | Previous ed.: London: Thomson Learning, 2004. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Export marketing |
| Geographic | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Export marketing |
| General | Management |
| Form | Case studies |
| ADDED ENTRY | |
| Personal name | Lowe, Robin, |
| Dates | 1945- |
| ADDED ENTRY | |
| Personal name | Kenyon, Alexandra |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 4470 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 4471 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 4472 |
| ADDED ENTRY | |
| -- | 4473 |
| ADDED ENTRY | |
| -- | 6985 |
| Date last seen | Total checkouts | Full call number | Barcode | Date last borrowed | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 14/01/2020 | 1 | 658.84 DO IN | T0056353 | 07/01/2020 | 22/05/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 25/07/2017 | KINOKUNIYA |