Social media communication : (Record no. 31577)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017004170
ISBN
International Standard Book Number 9781138229778
ISBN
International Standard Book Number 9781138229761
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 302.231 LI SO
MAIN ENTRY--PERSONAL AUTHOR
Authors Lipschultz, Jeremy Harris,
Dates 1958-
TITLE STATEMENT
Title Social media communication :
Subtitle concepts, practices, data, law and ethics
Statement of responsibility, etc. Jeremy H. Lipschultz
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Publisher Routledge,
Date c2018.
PHYSICAL DESCRIPTION
Extent xx, 375 p. :
Other Details ill. ;
Size 24 cm.
GENERAL NOTE
General note Earlier edition: 2015.
GENERAL NOTE
General note Includes index.
SUMMARY
Summary "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social networks
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Online social networks
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
Geographic Law and legislation
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
Geographic Moral and ethical aspects
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii">https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 5601
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 877
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5602
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5603
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5604
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5605
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
27/05/2018 2 2 302.231 LI SO T0056685 22/05/2018 18/06/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 03/10/2017 KINOKUNIYA