| 000 -LEADER |
|---|
| fixed length control field |
00923cam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061016s2007 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006033911 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA671687 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199260001 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199260003 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm74915184 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)74915184 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BWKUK |
| -- |
UKM |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
.E43 2007 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093427.0 |
| CONTROL NUMBER |
|---|
| control field |
20691 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elliott, Richard H. |
| TITLE STATEMENT |
|---|
| Title |
Strategic brand management / |
| Statement of responsibility, etc |
Richard Elliott, Larry Percy. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2007. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 265 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK333 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |