Marketing 4.0 : (Record no. 32002)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781119341208 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 KO MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Kotler, Philip |
| TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Subtitle | moving from traditional to digital |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| VARYING FORM OF TITLE | |
| Title proper/short title | Marketing four point zero |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Canada : |
| Publisher | Wiley, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xix, 184 p. : |
| Other Details | ill. |
| Size | 26 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| ADDED ENTRY | |
| Name | Kartajaya, Hermawan |
| Dates | 1947- |
| ADDED ENTRY | |
| Name | Setiawan, Iwan |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 129 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| ADDED ENTRY | |
| -- | 7748 |
| ADDED ENTRY | |
| -- | 7749 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-08-02 | Kinokuniya#0717-31 | 2 | 2 | 658.8 KO MA | T0057210 | 2018-08-04 | 2018-07-28 | 2017-08-02 | REGULAR |