Marketing : (Record no. 3211)

MARC details
000 -LEADER
fixed length control field 00904cam a2200289 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071210s2009 njua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007050465
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136021131
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136021131
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn183611280
SYSTEM CONTROL NUMBER
System control number (OCoLC)183611280
Canceled/invalid control number (OCoLC)176888500
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- ZCK
-- BTCTA
-- YDXCP
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K625 2009
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093429.0
CONTROL NUMBER
control field 20725
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler.
EDITION STATEMENT
Edition statement 9th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2009.
PHYSICAL DESCRIPTION
Extent xxxiii, 502, [118] p. :
Other physical details col. ill ;
Dimensions 28 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. R1-R23) and indexes.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 AR MA T0033446 153.33 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 19/06/2008 AMAUS 153.33