Marketing : (Record no. 3211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904cam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071210s2009 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007050465 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136021131 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136021131 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn183611280 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)183611280 |
| Canceled/invalid control number | (OCoLC)176888500 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | ZCK |
| -- | BTCTA |
| -- | YDXCP |
| -- | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K625 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126093429.0 |
| CONTROL NUMBER | |
| control field | 20725 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Gary Armstrong, Philip Kotler. |
| EDITION STATEMENT | |
| Edition statement | 9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2009. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 502, [118] p. : |
| Other physical details | col. ill ; |
| Dimensions | 28 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. R1-R23) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2008-06-19 | AMAUS | 658.8 AR MA | T0033446 | 2017-01-26 | 153.33 | 2017-01-26 | REGULAR |