Principles of marketing / (Record no. 3213)

000 -LEADER
fixed length control field 00922cam a2200289 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070108s2008 njua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007000562
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132390026 (alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132390027 (alk. paper)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm77575083
SYSTEM CONTROL NUMBER
System control number (OCoLC)77575083
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- BTCTA
-- YDXCP
-- NLGGC
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093429.0
CONTROL NUMBER
control field 20727
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
EDITION STATEMENT
Edition statement 12th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2008.
PHYSICAL DESCRIPTION
Extent xxxii, 599, [99] p. :
Other physical details ill. (chiefly col ;
Dimensions 29 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. R-1 - R-30) and indexes.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary,
Fuller form of name (Gary M.)
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Total Renewals
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2008-06-19 AMAUS 1 658.8 KO PR T0033448 2022-02-17 2022-02-01 142.27 2017-01-26 REGULAR  
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-01-22 Donation 1 658.8 KO PR T0047055 2022-02-15 2022-02-01 0.00 2017-01-26 REGULAR 1

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