| 000 -LEADER |
|---|
| fixed length control field |
01009cam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071206s2009 mauab b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007049708 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073381008 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073381004 (alk. paper) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn183162481 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)183162481 |
| Canceled/invalid control number |
(OCoLC)156810220 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
BTCTA |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.C72 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093431.0 |
| CONTROL NUMBER |
|---|
| control field |
20747 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc |
David W. Cravens, Nigel F. Piercy. |
| EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 784 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
27 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK935 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |