Marketing (Record no. 32334)
[ view plain ]
ISBN | |
---|---|
International Standard Book Number | 9780198748533 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 658.8 BA MA |
MAIN ENTRY--PERSONAL AUTHOR | |
Authors | Baines, Paul, |
Dates | 1973- |
TITLE STATEMENT | |
Title | Marketing |
Statement of responsibility, etc. | Paul Baines, Chris Fill and Sara Rosengren |
EDITION STATEMENT | |
Edition statement | 4th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Oxford : |
Publisher | Oxford University Press, |
Date | c2017. |
PHYSICAL DESCRIPTION | |
Extent | xxxii, 732 p. : |
Other Details | col. ill. ; |
Size | 27 cm. |
GENERAL NOTE | |
General note | Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014 |
BIBLIOGRAPHY, ETC. NOTE | |
Note | Includes bibliographical references and index. |
SUMMARY | |
Summary | Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers. |
STUDY PROGRAM | |
Program name | MARK101 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
General | Textbooks |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
Form | Case studies |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
General | Textbooks |
-- | Management |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
Form | Case studies |
General | Management |
ADDED ENTRY | |
Personal name | Fill, Chris |
ADDED ENTRY | |
Personal name | Rosengren, Sara |
MAIN ENTRY--PERSONAL AUTHOR | |
-- | 9843 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 16009 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 14673 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 16372 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 16373 |
ADDED ENTRY | |
-- | 9847 |
ADDED ENTRY | |
-- | 9848 |
Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
31/03/2022 | 121 | 21 | 658.8 BA MA | T0057706 | 28/03/2022 | 12/10/2017 | 3 DAY LOAN | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | 3 day loan | 12/10/2017 | Kinokuniya | ||||
13/04/2022 | 112 | 32 | 658.8 BA MA | T0057707 | 25/03/2022 | 12/10/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 12/10/2017 | Kinokuniya | ||||
21/10/2019 | 46 | 13 | 658.8 BA MA | T0059097 | 21/10/2019 | 12/10/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 15/02/2018 | AMAUK | ||||
11/09/2019 | 658.8 BA MA | T0062962 | 12/10/2017 | TEACHER REF | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 24/09/2019 | Kinokuniya Bookshop LLC |