UOWD Library

Marketing (Record no. 32334)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198748533
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8 BA MA
MAIN ENTRY--PERSONAL NAME
Authors Baines, Paul,
Dates 1973-
TITLE STATEMENT
Title Marketing
Statement of responsibility, etc Paul Baines, Chris Fill and Sara Rosengren
EDITION STATEMENT
Edition 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford :
Publisher Oxford University Press,
Date c2017.
PHYSICAL DESCRIPTION
Extent xxxii, 732 p. :
Other Details col. ill. ;
Size 27 cm.
GENERAL NOTE
General note Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014
CONTENTS
Contents PART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing.
SUMMARY
Summary Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
STUDY PROGRAM
Program name MARK101
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Textbooks
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
Form Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Textbooks
-- Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
Form Case studies
General Management
ADDED ENTRY
Name Fill, Chris
ADDED ENTRY
Name Rosengren, Sara
MAIN ENTRY--PERSONAL NAME
-- 9843
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16009
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14673
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16372
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16373
ADDED ENTRY
-- 9847
ADDED ENTRY
-- 9848
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai 3 day loan 2017-10-12 Kinokuniya 120 21 658.8 BA MA T0057706 2021-12-06 2021-11-23 2017-10-12 3 DAY LOAN
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-10-12 Kinokuniya 111 32 658.8 BA MA T0057707 2021-12-14 2021-10-28 2017-10-12 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-02-15 AMAUK 46 13 658.8 BA MA T0059097 2019-10-21 2019-10-21 2017-10-12 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai Tardis 2019-09-24 Kinokuniya Bookshop LLC     658.8 BA MA T0062962 2019-09-11   2017-10-12 TEACHER REF

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