Marketing (Record no. 32334)

MARC details
ISBN
International Standard Book Number 9780198748533
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8 BA MA
MAIN ENTRY--PERSONAL AUTHOR
Authors Baines, Paul,
Dates 1973-
TITLE STATEMENT
Title Marketing
Statement of responsibility, etc. Paul Baines, Chris Fill and Sara Rosengren
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford :
Publisher Oxford University Press,
Date c2017.
PHYSICAL DESCRIPTION
Extent xxxii, 732 p. :
Other Details col. ill. ;
Size 27 cm.
GENERAL NOTE
General note Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
STUDY PROGRAM
Program name MARK101
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Textbooks
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
Form Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Textbooks
-- Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
Form Case studies
General Management
ADDED ENTRY
Personal name Fill, Chris
ADDED ENTRY
Personal name Rosengren, Sara
MAIN ENTRY--PERSONAL AUTHOR
-- 9843
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16009
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14673
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16372
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 16373
ADDED ENTRY
-- 9847
ADDED ENTRY
-- 9848
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
31/03/2022 121 21 658.8 BA MA T0057706 28/03/2022 12/10/2017 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai 3 day loan 12/10/2017 Kinokuniya
13/04/2022 112 32 658.8 BA MA T0057707 25/03/2022 12/10/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 12/10/2017 Kinokuniya
21/10/2019 46 13 658.8 BA MA T0059097 21/10/2019 12/10/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/02/2018 AMAUK
11/09/2019     658.8 BA MA T0062962   12/10/2017 TEACHER REF   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Tardis 24/09/2019 Kinokuniya Bookshop LLC