Marketing (Record no. 32334)
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| ISBN | |
|---|---|
| International Standard Book Number | 9780198748533 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 BA MA |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Baines, Paul, |
| Dates | 1973- |
| TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc. | Paul Baines, Chris Fill and Sara Rosengren |
| EDITION STATEMENT | |
| Edition statement | 4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford : |
| Publisher | Oxford University Press, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxii, 732 p. : |
| Other Details | col. ill. ; |
| Size | 27 cm. |
| GENERAL NOTE | |
| General note | Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014 |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers. |
| STUDY PROGRAM | |
| Program name | MARK101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Form | Case studies |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Textbooks |
| -- | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Form | Case studies |
| General | Management |
| ADDED ENTRY | |
| Personal name | Fill, Chris |
| ADDED ENTRY | |
| Personal name | Rosengren, Sara |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 9843 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 16009 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 14673 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 16372 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 16373 |
| ADDED ENTRY | |
| -- | 9847 |
| ADDED ENTRY | |
| -- | 9848 |
| Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31/03/2022 | 121 | 21 | 658.8 BA MA | T0057706 | 28/03/2022 | 12/10/2017 | 3 DAY LOAN | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | 3 day loan | 12/10/2017 | Kinokuniya | ||||
| 13/04/2022 | 112 | 32 | 658.8 BA MA | T0057707 | 25/03/2022 | 12/10/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 12/10/2017 | Kinokuniya | ||||
| 21/10/2019 | 46 | 13 | 658.8 BA MA | T0059097 | 21/10/2019 | 12/10/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 15/02/2018 | AMAUK | ||||
| 11/09/2019 | 658.8 BA MA | T0062962 | 12/10/2017 | TEACHER REF | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 24/09/2019 | Kinokuniya Bookshop LLC |