Marketing (Record no. 32334)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780198748533 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 BA MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Baines, Paul, |
| Dates | 1973- |
| TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Paul Baines, Chris Fill and Sara Rosengren |
| EDITION STATEMENT | |
| Edition | 4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford : |
| Publisher | Oxford University Press, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxii, 732 p. : |
| Other Details | col. ill. ; |
| Size | 27 cm. |
| GENERAL NOTE | |
| General note | Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014 |
| CONTENTS | |
| Contents | PART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing. |
| SUMMARY | |
| Summary | Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers. |
| STUDY PROGRAM | |
| Program name | MARK101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Form | Case studies |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Textbooks |
| -- | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Form | Case studies |
| General | Management |
| ADDED ENTRY | |
| Name | Fill, Chris |
| ADDED ENTRY | |
| Name | Rosengren, Sara |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 9843 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 16009 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 14673 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 16372 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 16373 |
| ADDED ENTRY | |
| -- | 9847 |
| ADDED ENTRY | |
| -- | 9848 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | 3 day loan | 2017-10-12 | Kinokuniya | 121 | 21 | 658.8 BA MA | T0057706 | 2022-03-31 | 2022-03-28 | 2017-10-12 | 3 DAY LOAN | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-10-12 | Kinokuniya | 112 | 32 | 658.8 BA MA | T0057707 | 2022-04-13 | 2022-03-25 | 2017-10-12 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-02-15 | AMAUK | 46 | 13 | 658.8 BA MA | T0059097 | 2019-10-21 | 2019-10-21 | 2017-10-12 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 2019-09-24 | Kinokuniya Bookshop LLC | 658.8 BA MA | T0062962 | 2019-09-11 | 2017-10-12 | TEACHER REF |