Recent advances in tourism marketing research / (Record no. 32403)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781138984707 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 338.4791 RE CE |
| TITLE STATEMENT | |
| Title | Recent advances in tourism marketing research / |
| Statement of responsibility, etc | Edited by Daniel R. Fesenmaier, Joseph T. O'Leary, Muzaffer Uysal |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Taylor & Francis, |
| Date | c2015. |
| PHYSICAL DESCRIPTION | |
| Extent | xvii, 279 p. : |
| Other Details | ill. ; |
| Size | 22 cm. |
| CONTENTS | |
| Contents | Contents Preface--The Year 2000: Issues and Challenges * Introduction * Capturing the Moments: Concerns of In Situ (ital) Leisure Research * Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis Tourists' Images of a Destination--An Alternative Analysis * Modeling Vacation Destination Decisions: A Behavioral Approach * Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance * Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable * A Neural Network Approach to Discrete Choice Modeling * Sure Estimation of Tourism Demand System Model: U.S. Case * Leisure Market Segmentation: An Integrated Preferences Contraints-Based Approach * Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation * Performance-Importance Analysis of Escorted Tour Evaluations * Importance-Performance and Segmentation: Where Do We Go From Here? * The Respondent Specific Method: A New Approach to Conversion Research * A New Direction * Index * Reference Notes Included |
| SUMMARY | |
| Summary | In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Tourism trade |
| General | Marketing |
| -- | Research |
| ADDED ENTRY | |
| Name | Fesenmaier, Daniel R., |
| Role | Edited by |
| ADDED ENTRY | |
| Name | O'Leary, Joseph T., |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Uysal, Muzaffer, |
| Role | Edited by |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note | Location Map |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17968 |
| ADDED ENTRY | |
| -- | 50754 |
| ADDED ENTRY | |
| -- | 50755 |
| ADDED ENTRY | |
| -- | 50756 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-04-17 | Kinokuniya | 338.4791 RE CE | T0057775 | 2017-10-16 | 2017-10-16 | REGULAR | Mar2018 |