Blue ocean strategy for small and mid-sized companies in Germany : (Record no. 32604)

MARC details
ISBN
International Standard Book Number 9783836664776
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.46 SI BL
MAIN ENTRY--PERSONAL AUTHOR
Authors Siegemund, Carsten
TITLE STATEMENT
Title Blue ocean strategy for small and mid-sized companies in Germany :
Subtitle development of a consulting approach /
Statement of responsibility, etc. Carsten Siegemund
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hamburg :
Publisher Diplomca Verlag GmbH,
Date c2008.
PHYSICAL DESCRIPTION
Extent 85 p. :
Other Details ill. ;
Size 27 cm.
SUMMARY
Summary Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation'.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Business strategy
MAIN ENTRY--PERSONAL AUTHOR
-- 10712
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 11304
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
12/11/2017 658.46 SI BL T0057984 26/10/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 26/10/2017 ABE