Introduction to electronic commerce and social commerce (Record no. 32765)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2017934220 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319500904 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 TU IN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Turban, Efraim |
| TITLE STATEMENT | |
| Title | Introduction to electronic commerce and social commerce |
| Statement of responsibility, etc | Efraim Turban ... [et al.] |
| EDITION STATEMENT | |
| Edition | 4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cham : |
| Publisher | Springer International Publishing, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 435 p. : |
| Other Details | ill. ; |
| Size | 29 cm. |
| SERIES STATEMENT | |
| Series statement | Springer texts in business and economics |
| CONTENTS | |
| Contents | Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. |
| SUMMARY | |
| Summary | This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Business |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Management information systems |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | E-business |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Electronic commerce |
| ADDED ENTRY | |
| Name | Whiteside, Judy |
| ADDED ENTRY | |
| Name | King, David |
| ADDED ENTRY | |
| Name | Outland, Jon |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-01-07 | MERIC | 658.872 TU IN | T0058160 | 2017-11-07 | 2017-11-07 | REGULAR |